Senco Gold Ltd.

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The History

Senco Gold and Diamonds is a brand owned by Senco Gold Limited (‘the Company’) having a legacy of over five decades. Our company was originally incorporated as Senco Gold Private Limited on August 22, 1994, in Kolkata, West Bengal, under the provisions of the Companies Act, 1956.

Later, in order to expand its activities in the field of the jewelry business, the Company was converted to a public limited company in August 2007 with the name Senco Gold Limited.

Subsequently, pursuant to a resolution passed at a meeting of the Board of Directors held on June 27, 2007, and a special resolution of the shareholders at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, resulting in its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the Registrar of Companies, West Bengal. The Company was converted to a public limited company in order to expand its activities in the field of the jewelry business.

The Vision

Our Founder Chairman was Late Shri Shankar Sen. He was associated with the Company since its inception and had over three decades of experience in the jewelry industry.

Shri Suvankar Sen, aged 38 years, is a Whole Time Director designated as Managing Director and Chief Executive Officer of our Company. He holds a degree in Bachelor of Science in economics from the University of Calcutta. He also holds a post-graduate diploma in business management from the Institute of Management & Technology, Ghaziabad. He has been associated with the Company since 2005 and has over 16 years of experience in the jewelry industry. He has been awarded the “XIA Business Leader of The Year” in 2018 by SXC Calcutta Alumni Association, South Chapter.

Presently the Company has its presence across 13 Indian states, having 127 showrooms.

The Karigari

Actual craftsmanship lies in the ideas and creativity of a karigar. We emphasize on intricate designs and create them in the most desired way. A significant portion of the manufacturing of our jewellery is carried out by experienced karigars across the nation. The karigars associated with our company are renowned for their artistic work and finesse in carving and processing plain gold, studded gold, platinum, diamond and polki ornaments. Our strength lies in heavy bridal and light-weight gold jewellery products. The craftsmanship of our karigars is well-known for intricate filigree work with thin gold wires and small beads, known as nakshi workmanship with etching and curving in gold.

Guiding Philosophies

Our Company works consistently towards providing an omni-channel experience both in showrooms, as well as, through our websites, complementing our ability to reach customers. In addition to physical showrooms, we have also adopted a “Phy-gital” model. To ensure that we reach geographies beyond our physical showrooms, we intend to continue building a brand presence in the country through available e-commerce and online channels, including continued and seamless customer experience for online and offline sales through our websites, mobile, chatbots, our mobile application and the Showrooms. Towards this end, we continuously invest in technology with a view to complementing our physical showroom presence with our digital presence.